I received this sample in my Ipsy bag. I fell in love with it. I use it pretty much daily. It can be worn very sheer or can be made bold. I apply it with my pinky to my lips in a patting motion. It lasts fairly well. The name is misleading to me. It is called a lip balm but isn't moisturizing at all, in fact it seems a little drying because it is matte so I always use a gloss or balm with it. My intention was to buy this immediately after trying it. When I visited the website to purchase it, the price was $30!! Maybe I am cheap but that is RI-DONK-ULOUS in my opinion, especially since this is a small pot of balm. Love the product, won't be purchasing it due to the price.
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